Tradeshow Tonic

THE GLOBAL TRADE NARRATIVE

The Open Markets Institute, an anti-monopoly think tank, released data on June 2019 showing an increase in market concentration in a wide range of US industries, from makers of dry cat food to adult websites. "In many cases, a handful of firms control more than 50% of the markets. More neutral sources also estimate bigger firms are taking up a larger share of America’s economy."

In many markets for goods and services, there are fewer domestic producers. So instead of going to the local pharmacy, we now go to a chain store. There are fewer airlines, insurance companies, and companies that operate hospitals. In newer industries created by advances in technology there is also lots of concentration. We buy most of our books from Amazon, network socially on Facebook (which also owns Instagram), and have a cell phone contract with one of a few providers.

Bottom line, your competition is few, but fierce....  What are you going to do about it?

Are you looking for a way to bring your brand directly to the forefront of your niche market?

FIRST, DEFINE YOUR UNIQUE SELLING PROPOSITION — GIVE THEM A REASON TO DO BUSINESS WITH YOU.

NOW, .... READ ON....

Why incorporate a trade show exhibit into your current marketing mix?

Modern live exhibiting allows businesses in every industry to seamlessly blend traditional components, like banner stands, giveaways and brochures, with cutting-edge innovations, like social media, video conferencing and Internet resources.

Together they deliver a perfectly balanced promotional approach. Participating in even a few trade shows per year can help your company establish relevance and industry expertise. It also keeps your brand in front of a live consumer audience, which is a win-win-win situation for any organization.

MAKE A SPLASH. Finish the YEAR STRONG WITH 50 FASTEST GROWING SHOWS

Take a comprehensive look at the Top North American Trade Show calendar in the 4th Quarter of 2016. It spans across various industries #Healthcare, #Manufacturing, #ProfessionalServices and other. Congratulations to FABTECH, The Pack Expo, American Society of Anesthesiologists, AAPEX (Automotive Aftermarket Products Expo), NBAA (Business Aviation Convention & Exhibition) for being honored as part of the 50 fastest-growing shows by The Trade Show Executive. 

Remember to register early for these Fall trade shows!

We are observing an emerging trend with exhibitors.  More and more are moving away from having the generic candy dish to serving “real” food and offering beverages to their visitors at the booth.   From something as simple as offering a branded bottle of water, coffee or tea, higher end chocolate, sandwiches or even a full sit down meal at some shows in Europe.   People get tired and hungry walking a show.  Many people travel from distant places to attend, and there are few things that are better when you are jet lagged and tired than free food.

HEALTHCARE, TECH, MANUFACTURING, PROFESSIONAL SERVICES

Yes, the trade show buisness is growing rapidly. It is up from up from $3.46 billion in the first quarter of 2014 by 7 percent to reach $3.7 billion in the first quarter of 2015. (according to industry trade group Center for Exhibition Industry Research.)

Paint Your Event Marketing in Vibrant Colors by Choosing the Right Event 

Choosing to exhibit at the right events or trade shows is a large contributor to your ROI and success. The right events will have the target market you’re looking for and can also help you see the competition that you face in your industry. Many regions will offer lists of the top trade shows, organized both by location as well as by industry. Don’t rule out exhibiting locally, and don’t rule out travelling as an option either. Keep your options open so that you can find the right show for your objectives and your trade show budget.

There are many reasons to attend a trade shows. Living in the Midwest, it is certainly tempting to pick a show based on which has the warmest temperatures and occurs in the middle of January. Alas, that would be frowned upon at most companies, and for good reason. A trade show, expo or event gives your company the ability to create brand awareness, obtain new business clients, and nurture existing relationships and more importantly, drive new revenue. However, if you pick the wrong show or event, none of this can happen. If the people you want to meet are not at the show, it will be pretty hard to justify going. Also, if the demographic is right, but they are not in the right industry or the timing for buying is wrong, your best exhibiting efforts will not succeed.

With an annual turnover of 3 billion euros, trade fairs in Germany are forums for innovation that mirror our global marketplace.