Tradeshow Tonic

Does Your Business Need a Trade Show Exhibit?

Posted on Aug 26, 2019 2:54:15 PM

 

 

THE GLOBAL TRADE NARRATIVE

The Open Markets Institute, an anti-monopoly think tank, released data on June 2019 showing an increase in market concentration in a wide range of US industries, from makers of dry cat food to adult websites. "In many cases, a handful of firms control more than 50% of the markets. More neutral sources also estimate bigger firms are taking up a larger share of America’s economy."

In many markets for goods and services, there are fewer domestic producers. So instead of going to the local pharmacy, we now go to a chain store. There are fewer airlines, insurance companies, and companies that operate hospitals. In newer industries created by advances in technology there is also lots of concentration. We buy most of our books from Amazon, network socially on Facebook (which also owns Instagram), and have a cell phone contract with one of a few providers.

 

Bottom line, your competition is few, but fierce....  What are you going to do about it?

 

Are you looking for a way to bring your brand directly to the forefront of your niche market?

FIRST, DEFINE YOUR UNIQUE SELLING PROPOSITION — GIVE THEM A REASON TO DO BUSINESS WITH YOU.

 

NOW, .... READ ON....

Why incorporate a trade show exhibit into your current marketing mix?

Modern live exhibiting allows businesses in every industry to seamlessly blend traditional components, like banner stands, giveaways and brochures, with cutting-edge innovations, like social media, video conferencing and Internet resources.

Together they deliver a perfectly balanced promotional approach. Participating in even a few trade shows per year can help your company establish relevance and industry expertise. It also keeps your brand in front of a live consumer audience, which is a win-win-win situation for any organization.

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Topics: Trade show booth, Trade shows, Art and Science of Lead Generation, trade shows for startups

Tips for Start Ups — Things to Keep in Mind for Your First Trade Show

Posted on Apr 24, 2017 5:04:03 PM

 

Updated June 2018

 

Congratulations!
 
Your company has enjoyed success and with growth, you are ramping up your marketing and sales efforts. This is an exciting, important time for business owners where you can take your company to the next level.
 
At this stage, trade shows can present you with a great opportunity to reach a large audience of potential clients in a meaningful and personal way. Check out some pointers for your first trade show.
 
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Topics: The Art of Start, Startup, Startup Growth, trade shows for startups

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