When you exhibit at trade shows, you participate in the marvel of the free market economy: Competition gives way to co-operation. (Not really, but we like to indulge in this game of deception.)
Trade shows house a plethora of your industry competitors. It’s no secret that in order to make your investment worthwhile, you have to show up and prove to be more worthy than your competition. So how do you do that?
Let’s start by defining your business. Who are you? What do you do exactly? And why on earth should a potential customer choose you over your major competitor?
Topics: Exhibit Design, Tradeshow booth design, Booth Staffing, trade show technology, Trade Show Tonic, Trade show marketers, Trade Show Marketing, Tradeshow Careers, measurement, lead management, logistics trade show show marketing must read
Over 2,000 People Attend The Global Launch of Skyline WindScape™, the Easiest, Lightest, Most Compact Display Ever