Trade shows house a plethora of your industry competitors. It’s no secret that in order to make your investment worthwhile, you have to show up and prove to be more worthy than your competition. So how do you do that?
Let’s start by defining your business. Who are you? What do you do exactly? And why on earth should a potential customer choose you over your major competitor?
Topics: Exhibit Design, Tradeshow booth design, Booth Staffing, trade show technology, Trade Show Tonic, Trade show marketers, Trade Show Marketing, Tradeshow Careers, measurement, lead management, logistics trade show show marketing must read
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There are so many shows happening every year it is no wonder that so many exhibitors find show selection a difficult task. It is easy to see why so many exhibitors choose shows because everyone else is doing it or because it is always what has been done. Given this, clever show research and disciplined show selection can really pay off for savvy exhibitors.
I’m a glass-half-full kind of guy, I believe, and I’m flexible, so I try to look at the positive opportunities in any situation. Small trade shows, therefore, aren’t a problem. In fact, they can be a powerful tool for the opportunistic trade show marketer.
Sure, you can go into the small show looking for problems, but a positive approach can get you more bang for your buck than many larger shows.