REMAKE YOUR BOOTH SPACE. IT IS NOT WHERE YOU TAKE THINGS FROM — IT IS WHERE YOU LEAD THEM TO.
YOU HAVE 3 seconds to MAKE AN IMPACT
Depending on the size of your trade show booth, studies repeatedly find that you have 3 to 5 seconds to do three things:
1. Catch the attention of a passing prospect
2. Communicate an effective message
3. Give them enough reason to pause…just enough time to allow your highly trained and motivated booth staff to engage.