It is another day in making.
But this day, like any other day has long been in making.
It’s on us to co-create a culture that works for everyone. Attention seeking is no longer a linear progression from the brand to the audience.
The old order of top-down dispersion is disintegrating. It lacked interactivity, inspiration, intrigue. It no longer meets the requirements of this hour.
And now (WE), your audience are rising to the occasion. They want to contribute their ideas, their stories, their poems to ignite mass imagination. They are the 'attention movers' of your brand as it oscillates between the physical and the digital realities.
In this article, we have explored some of the 'attention seeking', 'attention moving', and 'attention immersing' technologies.
Many trade show organizers are incorporating Radio Frequency Identification (RFID), Near Field Communication (NFC) and Bluetooth® beacons into their events. These are technologies you, an exhibitor should become familiar with and understand how each is used so you can take advantage of the marketing opportunities they provide.