Why Trade Shows


Posted on Oct 10, 2016 1:01:07 PM



All companies that invest in exhibit marketing should have a good understanding of “Why” they are investing, “What” they hope to achieve, “Who” they need to get in front of to accomplish the goal(s) and “How” they need to interact with the target prospects once in a face-to-face environment.

However, too many organizations minimize the detailing of goals and leave the extensive potential value of investments they are already making on the trade show floor.  So whether you are quantifying and measuring to establish a formal ROI (Return on Investment), or simply want to enhance awareness of the many values trade shows offer your firm, below are five extra gifts from the world of exhibit and event marketing.


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Topics: Competitive Intelligence, Trade show ROI, commerce