Why Trade Shows


Posted on May 9, 2016 12:10:42 PM


According to EXHIBITOR Magazine's 2015 Sales Lead Survey, only 35 percent of marketers track the percentage of leads sourced at trade shows that yield actual sales. And less than half of exhibitors routinely calculate the return on investment of their trade show participation. See the complete article at www.exhibitoronline.com

So let' take a holistic view and calculate the value of trade shows.


Image: www.exhibitoronline.com

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Topics: Value of Tradeshows, Trade show ROI, Pay Back Ratio

16 Powerful Stats On The Value of Trade Shows

Posted on Jul 11, 2014 4:30:00 PM

June 24 2013

By Mike Thimmesch

Looking for statistical justification that trade shows are a great marketing medium? Or numerical inspiration to guide your trade show program? You’ve come to the right place.

At EXHIBITOR 2013, Skyline hosted a game show called “Staggering Trade Show Stats” in our trade show booth. These stats were shared with show attendees to help them justify and maximize their trade show marketing. You can use these 16 stats to help guide your program, too:

  • B2B exhibitions were 39.2% of B2B marketing budgets in 2011, the largest amount of any other marketing channel. That number has held fairly steady over the past several years, demonstrating the resilience of trade shows. Source: CEIR: The Spend Decision: Analyzing How Exhibits Fit Into The Overall Marketing Budget
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Topics: Value of Tradeshows, Why Trade Shows