Why Trade Shows

5 Reasons Trade Shows Will Endure

Posted on Jan 11, 2017 1:58:44 PM




With the advent of ever-increasing access to technology for communications over the past decade, there are some who believe that trade shows will soon become a thing of the past, or that they will carry less importance within the marketing mix for companies.

Well, guess what?  Trade shows are continually rising in popularity and effectiveness due to what they bring to exhibitors and prospects: human interaction.

While some may say that technology is the way of the future, here are five reasons why trade shows will undoubtedly endure:

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Topics: Why Trade Shows, Startup Growth


Posted on Sep 1, 2016 6:08:50 PM



For the past 8-10 years the relevance of trade shows have been questioned as the business environment continues to change due to emerging technologies and economic pressures that compel business professionals to measure and question every expense.

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Topics: Trade shows, Trade show ROI, Why Trade Shows

16 Powerful Stats On The Value of Trade Shows

Posted on Jul 11, 2014 4:30:00 PM

June 24 2013

By Mike Thimmesch

Looking for statistical justification that trade shows are a great marketing medium? Or numerical inspiration to guide your trade show program? You’ve come to the right place.

At EXHIBITOR 2013, Skyline hosted a game show called “Staggering Trade Show Stats” in our trade show booth. These stats were shared with show attendees to help them justify and maximize their trade show marketing. You can use these 16 stats to help guide your program, too:

  • B2B exhibitions were 39.2% of B2B marketing budgets in 2011, the largest amount of any other marketing channel. That number has held fairly steady over the past several years, demonstrating the resilience of trade shows. Source: CEIR: The Spend Decision: Analyzing How Exhibits Fit Into The Overall Marketing Budget
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Topics: Value of Tradeshows, Why Trade Shows